Lily Snyder

I am excited to announce that “What is Virtual Reality?: Everything You Wanted to Know Featuring Exclusive Interviews With the Leaders of the VR Industry” launched today. What is Virtual Reality? includes an interview with yours truly. I had fun working with Yoni to help make this book happen.

I think it’s important to have a book like this with interviews with industry leaders who are building the industry. When you read what people are building with VR it becomes real, tangible. For example, One Third Blue makes art-centered VR/MR experiences for shoppable experiences, native ads, and episodic content. Eon Sports uses VR to train athletes and change the sports experience for fans. Companies like NowHere Media produce 360 degree/VR films. These are just a handful of VR innovators and creators mentioned in What is Virtual Reality?. Their work opens the possibility for others to see how they can incorporate VR in their everyday life.

I think we’re still seeing an ebb and flow with virtual reality in the marketplace. There are the VR evangelists who spend hours every day in their headset. There are others who are not sure VR has value for the everyday consumer. Others are still hopeful for the killer VR app, the one that keeps bringing people back in over and over, to arrive.