In November I started kicking up my LinkedIn participation. LinkedIn was never my top social media site but as time has gone on (and since I deleted Facebook), LinkedIn has grown on me.
I think it’s important to stay connected and visible. Where I’m at in my goals and life, LinkedIn is the best place for me to do that.
For a long time I was hesitant to post on LinkedIn. I didn’t want to say or like anything that could make my employer look bad or offend a client. I certainly didn’t want to come across as incompetent! Since being Freelance, those fears have worn off and I feel more empowered than ever.
I’ve actually been having a lot of fun on LinkedIn. I started following some LinkedIn gurus to learn some tips and tricks for making engaging posts and how to drive engagement.
Bummer for me, it turns out LinkedIn punishes posts on their site that contain outside links. That’s a lot of my posts, sharing what I write here. It’s becoming harder and harder to drive people to your personal blog when the social media giants squash links to your site!
I suppose we have to hope that people will think our posts are interesting enough to click our profiles, click how to connect, and make their way to our website. Social media sites don’t make it easy. That’s for sure.
I step outside of my comfort zone to comment on posts from people in my network. I think leaving an insightful comment has a lot of power. It helps you get seen on other people’s networks and makes you seem like a thought leader when you comment on another thought leader’s post. Plus, there’s the possibility the original poster will respond to your comment! Those are the best.
My next steps are to re-blog relevant posts from Lilyotron onto LinkedIn. I think the infographic I made in this post about manufacturing technology trends in 2020 is a good one (if you think so, leave me a comment to let me know!).
Next, is to write longer posts (apparently without links) that encourage connections to click [read more]. This drives engagement on your post which propels it in front of more people on LinkedIn.
Below are a couple LinkedIn gurus I follow for the latest tricks, tips, and discussions. Check them out!
What are you LinkedIn tips and tricks? Let me know in the comments below!
P.S. Are we connected? Send me a connection request and let me know you came from Lilyotron!