Miss Dior, Spring Scents
What I love about the Miss Dior Immersive Journey, is that it’s about the perfume. “Make me a fragrance that smells like love…” the immersive journey tell us.
The journey brings to life the Chateau de la Colle Noire. The flowers, gardens, and soft, white light make you imagine the scent of the perfume. Plus, you get to see your personalized Ready Player Me avatar in the gardens and Christian Dior’s office.
Pull & Bear Virtual World
Low-rise pants are back! Even our avatars can’t escape them. Pull and Bear’s virtual world dresses our RPM avatars for spring and summer with platform shoes, halter tops, and low-rise pants. Welcome back to the early oughts.
Pull & Bear’s virtual world was similar to the Miss Dior journey. Enter the website to transport yourself to different points. At each spot was an outfit you could try on with your RPM avatar.
Tommy Hilfiger Varsity Jacket
Tommy Hilfiger comes back again with a virtual varsity jacket for your RPM avatar. The jacket comes in a male and female style for you to try.
Tommy Hilfiger is also using augmented reality try-ons at their physical locations in Europe using Zero10’s AR mirrors. Way to embrace the metaverse TH!
Calvin Klein
I was going to include the Calvin Klein outfits. But the experience is no longer live. If you got the outfit when the game came out in January, you can still update your Calvin Kelin PRM avatar.
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