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Book Reviews Technology

Marketing Immersive Tech: The Good, The Bad, and The Ugly

We discuss Marketing New Realities. A book about immersive technology and how it in marketing strategies.

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Book Reviews Technology Virtual Reality

Marketing Ethics in VR: Can Marketers Set Moral Guidelines?

Who should set guidelines for advertising in virtual reality? I explore that and more in this post about marketing in virtual reality.

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Book Reviews Technology Virtual Reality

Marketing in Virtual Reality

A book for marketers on how to use virtual and augmented reality in their branding strategies.

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Book Reviews Culture Women in Tech

If I could be anything I’d be a Code Girl

I finished reading Code Girls: The Untold Story of the American Women Code Breakers of World War II. It was well written and a fascinating read. I loved following the individuals Liza Mundy picked out while also reading about what was happening on a macro scale for American Women in the midst of WWII. After […]

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Book Reviews Technology Virtual Reality

Is Smell-O-Vision the Future of AR?

Tactile sensations, audio and hearables, digital smell and taste have the potential to help the blind “see”.

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Book Reviews Technology Virtual Reality

Should We be Augmented Human?

When I think about technology, I want to be inspired. I want to look forward to how my world will be positively augmented by technology. Lately, I can only think of the downsides. I keep thinking back to the episodes of Black Mirror depicting humans’ negative tendencies with technology.  There are social media faux pas […]