We discuss Marketing New Realities. A book about immersive technology and how it in marketing strategies.
Category: Book Reviews
Who should set guidelines for advertising in virtual reality? I explore that and more in this post about marketing in virtual reality.
A book for marketers on how to use virtual and augmented reality in their branding strategies.
I finished reading Code Girls: The Untold Story of the American Women Code Breakers of World War II. It was well written and a fascinating read. I loved following the individuals Liza Mundy picked out while also reading about what was happening on a macro scale for American Women in the midst of WWII. After […]
Tactile sensations, audio and hearables, digital smell and taste have the potential to help the blind “see”.
When I think about technology, I want to be inspired. I want to look forward to how my world will be positively augmented by technology. Lately, I can only think of the downsides. I keep thinking back to the episodes of Black Mirror depicting humans’ negative tendencies with technology. There are social media faux pas […]
