3 Easy ways Businesses can use Augmented and Virtual Reality

Augmented reality (AR) and virtual reality (VR). These two words invoke images of expensive hardware, fancy cameras, and tracking sensors. You may imagine developers sitting in dark rooms coding away, wearing virtual goggles, lost in their digital worlds. These images make using immersive technology seem out of grasp for the average marketing department or business…

Read More

3 Ways to Increase Business Value with Virtual Reality

Everyone seems to be writing about virtual reality these days and I am glad for it. However, some articles do more justice to VR than others. I recently read this article on Forbes: The One Reason Why Many Millennials Would Use Virtual Reality Products At Work. The article leads in with the wish for “smart offices”…

Read More

Why is there always something wrong with virtual reality?

This past week I was in Seattle for Seattle Startup Week. It was a great week filled with panels, talks, and events for entrepreneurs from entrepreneurs. A large part of the week was devoted to immersive technology, including virtual reality (VR), augmented reality, and artificial intelligence (AI). I spoke on a few VR panels and…

Read More

What a Start to the Year: VR Day Atlanta

What better way to start the year than by going to an all-day VR event? @VRDayATL hosted an all-day event with speakers, panelists, and demos at Georgia State University in Atlanta. It was great to be able to go to such a big event when mostly I only see events in California, Washington, or New York.…

Read More

Digital Transformation, just another Fad?

The term “Digital Transformation” creates an imagery of seamless processes and endlessly connected devices. Data transfers without hesitation between machines and business is booming. Digital Transformation is no daydream. Digital Transformation is the changes to society affected and pushed by digital technology. It is the mash-up of cloud services, Big Data, mobility, and social media…

Read More