Categories
Book Reviews Technology

Marketing Immersive Tech: The Good, The Bad, and The Ugly

We discuss Marketing New Realities. A book about immersive technology and how it in marketing strategies.

Categories
Book Reviews Technology Virtual Reality

Marketing Ethics in VR: Can Marketers Set Moral Guidelines?

Who should set guidelines for advertising in virtual reality? I explore that and more in this post about marketing in virtual reality.

Categories
Book Reviews Technology Virtual Reality

Marketing in Virtual Reality

A book for marketers on how to use virtual and augmented reality in their branding strategies.